1. And nobody in Detroit has been practicing brand management better than the managers of Pontiac. 2. Brand management will continue without him, he said. 3. But brand management Bonneville-style is all flash and dash, substituting gaudy jewelry and tacked-on trim for purity of form. 4. Done right, brand management involves a lot more than just designing advertising to push the right buttons of different audiences. 5. GM, however, has been known for its reliance on a strategy borrowed from consumer product companies, called brand management. 6. He knew his boss planned to move him into brand management. 7. Last year, Claflin was placed in charge of development, advertising and brand management for the entire personal computer division. 8. Len Short, executive vice president for advertising and brand management at Schwab in San Francisco, confirmed this and added that the company was considering its options. 9. Len Short, executive vice president for advertising and brand management at Schwab in San Francisco, confirmed a report of the assignment this week in Advertising Age. 10. She will be responsible for product development, brand management and marketing. |