1. Although some studies have shown that static banner ads can increase brand awareness, the stigma remains. 2. Analysts say these companies have created keen brand awareness in the marketplace. 3. Auto companies do strange things to promote the corporate image, brand awareness, or a car. 4. Attempts to establish brand awareness sometimes have been ham-handed, including an effort by Shaw to teach consumers a four-level grading system to judge quality. 5. But advertisers argue that ad banners help them build brand awareness, even when consumers do not actually click on them. 6. But Snyder said he thought then, and still does, that the brand awareness of Golden Books set it apart from the competition. 7. Chevrolet began sponsorship because it saw it as a way to increase brand awareness in both the luxury and sport vehicle segments. 8. Companies that focus purely on usability and do not delve into brand awareness can turn around a test in as little as six weeks. 9. Companies see licensing as a low-risk way to build brand awareness, which can also bring in additional revenue. 10. Creating strong brand awareness, industry observers say, is one of the only things a company must do to distinguish itself from the competition. |