| brand loyalty | 6.58 | That builds brand loyalty. | ||
| brand recognition | 4.48 | Brand recognition is one. | ||
| brand image | 4.41 | The total brand image must be right. | ||
| brand awareness | 3.75 | Oldsmobile had brand awareness, too. | ||
| brand identity | 3.55 | That is part of the successful brand identity. | ||
| brand manager | 2.30 | Waxman, the brand manager, disagreed. | ||
| brand equity | 1.65 | It has as strong a brand equity as any brand in its category today. | ||
| brand product | 1.32 | Ikeda Mohamdo of Japan owns the Mopiko brand product. | ||
| brand management | 1.25 | Brand management will continue without him, he said. | ||
| brand extension | 1.18 | It also is looking at brand extensions. | ||
| brand building | 0.99 | Talk about brand building. | ||
| brand development | 0.99 | Speculators reserve names with the potential for future brand development. | ||
| brand campaign | 0.79 | DDB Needham Chicago, which will also create a Heinz brand campaign, was selected without a review. | ||
| brand strategy | 0.72 | Looking at the brand strategies being employed by Hasbro and Mattel. | ||
| brand leader | 0.66 | The cigarette became the brand leader. | ||
| brand beer | 0.53 | Burnett has also retained media accounts for all Miller brand beers. | ||
| brand owner | 0.53 | The benefits are abundant, both for the licensee and the brand owner, Semel said. | ||
| brand value | 0.53 | How do you calculate brand value? | ||
| brand advertising | 0.46 | He attributed the decision to a shift to product from brand advertising. | ||
| brand cigarette | 0.46 | It sells Pyramid brand discount cigarettes. |