1. According to Morales, the memo is proof that R.J. Reynolds was targeting underage smokers. 2. Air travelers, mainly, are hit with tax increases, and smokers are targeted as well. 3. But tobacco advertisements in magazines have declined during this decade as cigarette makers focused on direct mail that enable them to target smokers. 4. Earlier this year, the FTC filed a suit against R.J. Reynolds, alleging that it targeted underage smokers with its Joe Camel icon. 5. For one, point-of-sale materials could increasingly be used to target smokers at the cash register. 6. R.J. Reynolds, in a statement Wednesday, denied targeting underage smokers and said the documents were taken out of context. 7. The documents provide evidence that Liggett targeted youth smokers, something the tobacco industry has denied for years that it has done. 8. The papers may also show the companies targeted youthful smokers, which the companies have denied. 9. Smokers are targeted by specialty magazines projecting cigars as sophisticated and a status symbol. |