1.   It has in fact become a standard that it is now difficult to compete without having some form of a loyalty programme.

2.   The third key strategic variable is improvement in targeted promotional marketing, such as loyalty programmes and life event marketing.

3.   They include its smart credit card loyalty programme spanning multiple countries such as Hong Kong, Singapore and Taiwan.

4.   Under the programme, a special Visa card will be issued to members of a loyalty programme for buyers of Chivas Regal whisky.