1.   As if they were herding cats or catching smoke in a paper cup, the lowly consumers of the media output feel defeated at the outset.

2.   I always say, organizing atheists is like trying to herd cats.

3.   That ad featuring cowboys herding cats, for instance, is hilariously entertaining with its tabbies thundering across the sage.

4.   Television cowboys herd cats during a Super Bowl commercial break.

5.   That is not unlike trying to herd cats.

6.   Unable to pithily explain its mission, EDS ran an ad showing tough cowboys attempting to herd cats to Dodge City.

7.   EDS showed cowboys herding cats in another commercial, which EDS said is like the tough job it does managing technology for its customers.