21.   Firms will also try to develop a brand identity, and, for those with institutional clients, perform increasingly complex analysis and create increasingly complicated financial instruments.

22.   For its part, Calpine sees an opportunity to create a brand identity with consumers that it hopes will build its customer base.

23.   In the noisy days of dot-com advertising, one prevalent criticism was that beneath the shouting, few advertisers were doing much to establish brand identities.

24.   Last year, they spent the majority on network radio and television and national print advertising, building brand identity.

25.   Ms. Hailey replaced Kenneth B. Gilman, who became chief administrative officer, so Wexner could focus on establishing a brand identity in cluttered malls.

26.   One of the greatest challenges of his position is extending the brand identity of the Weather Channel to the online environment.

27.   People also tend to trust a Web site that has a strong brand identity.

28.   Ralph Lauren Polo stores, Underhill said, display a rare conceptual follow-through, carrying brand identity from the selling floor into the dressing room.

29.   Retailers that focused on customers, had a strong brand identity and controlled costs outperformed rivals, investors said.

30.   Some may question whether lower-priced luxury models are bringing down the brand identity, but I see a way to lure younger buyers into the corporate fold.