11.   There are few faster ways to boost brand equity than owning a major sports franchise.

12.   These executives increasingly understand that brand equity has to be developed, managed and leveraged just like any core asset.

13.   While Continental had strong brand equity in its Wonder breads and Hostess cakes, the company had performed poorly.

14.   Whether they can really damage brand equity is a tricky issue, even if the consequences are only comical.

15.   A Investors have started putting premium value on innovative ideas, intellectual assets and brand equity.

16.   A wide geographical reach through its distribution networks and the brand equity Rallis enjoys in rural India helps it to maintain its leadership position in the market.

17.   Atmaramani MANAGING DIRECTOR, TATA ASSET MANAGEMENT Focus on stocks high on brand equity and good management.

18.   For lack of brand equity, these generic suppliers are highly vulnerable to any market changes, an increase in their costs, or competition.

19.   It has as strong a brand equity as any brand in its category today.

20.   Lim added that during a recession, adopting marketing strategies for brands should not be slackened as consumers are looking for reassurance and brand equity.