1.   And he pressed Mattel to expand its worldwide marketing of Barbie, its flagship product.

2.   Besier will be replaced at SAP America by Paul Wahl, an executive vice president of worldwide marketing and partner relationships at SAP AG.

3.   But Sid Ganis, president of worldwide marketing for Columbia Pictures, the studio releasing the film, will not even use the term family film.

4.   But Robert B. Levin, president for worldwide marketing at Sony Pictures Entertainment, says the way the public makes up its mind remains in some ways an enigma.

5.   COLUMBIA TRI-STAR MOTION PICTURE COS., Culver City, Calif., named Sidney Ganis president of worldwide marketing.

6.   Gerry Rich, president of worldwide marketing at MGM, sees the lack of a single big film as a plus.

7.   It came a week after British-American Tobacco named Bates Worldwide to handle worldwide strategic marketing for its Lucky Strike brand.

8.   Iomega also badly underestimated the potential for the new market, admits Tim Hill, vice president of worldwide marketing.

9.   John D. Murray, staff officer for franchise at Mars in McLean, Va., who is responsible for worldwide marketing, said the assignments would be disclosed soon.

10.   Kenneth Rygler, executive vice president of worldwide marketing at DuPont Photomasks in Round Rock, knows the drill.