1.   American and United put most of their efforts into their premium seats, in business and first class, especially for long-haul jets on lucrative international routes.

2.   After winning their fifth National Basketball Association championship in seven years, the Bulls raised prices on their premium seats in the United Center.

3.   British Airways instead is increasing the number of premium seats on its airplanes by taking out coach seats.

4.   By far the greatest increase has been the cost of premium seats.

5.   Concession workers who send hot dog and beer orders from the premium seats to the concession stands already use it.

6.   Even in premium seats, some fans must crane their necks at radical angles to adjust to football sight lines.

7.   For premium service seats, the top five domestic carriers were Hawaiian Airlines, Alaska Airlines, Continental Airlines, American Airlines and United Airlines.

8.   From high schools to universities to professional sports, suites and premium seats have become the sweet road to financial success for pro teams and amateur athletics programs.

9.   However, there is no good reason to commit public money to guarantee that Kraft can rent his premium seats at his price.

10.   Kraft launched his search for a new stadium because Foxboro ranks last in the league in the number of premium seats, an important revenue for team owners.