1.   Ford has two cars under one brand manager.

2.   Sales promotion used to be the preserve of the junior brand manager but now companies are beginning to understand the importance of trade and consumer promotions.

3.   And ethnic marketing at its archrival, Pepsico Inc., is also done under the auspices of respective brand managers.

4.   Allen McCusker departed rather than be the product brand manager, as requested.

5.   Brand managers were content with what they had.

6.   But John Pembroke, brand manager for Blackfamilies.com, says there are significant cultural differences that will make sites like his or BET.com attractive to its target audience.

7.   Consultants also say that many large-company brand managers are risk averse and make decisions based on data that reflect the past.

8.   Gazoontite, the brainchild of former Clorox brand manager Soon-Chart Yu, will sell a full line of products to help folks breathe better.

9.   He had been the brand manager for Budweiser at Anheuser who told a folksy story about leaving the company because he was not a member of the Busch family.