1.   And for all the half-dressed supermodels in its advertising, Guess may not have quite the brand equity of some brethren that went to market earlier.

2.   Because of the phenomenal value of brand equity, trademark lawsuits, including ridiculous ones, are going to be more numerous in the future.

3.   Brand equity has emerged over the past few years as a key strategic asset.

4.   About half of that will be used to boost per-share earnings, with the rest used to build brand equity and make its manufacturing more efficient.

5.   Both companies feel they have sufficient brand equity to attract users who might be skittish about purchasing an online service.

6.   By targeting an older, hipper audience, Sega challenged Nintendo to follow suit and destroy its brand equity.

7.   Considering the amount of brand equity built into the BofA moniker, it would seem logical to choose it over NationsBank.

8.   Even companies with tremendous brand equity based on their unique customer-service orientation reacted by laying off customer-service personnel.

9.   The NBA was becoming a mature product and its bad boys were endangering its brand equity.

10.   There are billions of dollars of brand equity tied up in the NBC brand.