1.   Baptist TV spots, billboard messages, newspaper ads, offers of religious literature and a free Jesus video will be a part of the mix.

2.   Godspeaks, which reproduces direct, provocative billboard messages from an outdoor religious advertising campaign in Florida, captured his interest.

3.   The organization plans to carry its billboard message to Amarillo, in the heart of Texas cattle country, later this month.

4.   While the tobacco ads are notoriously straightforward, other billboard messages raise concerns because of their ambiguity.