1.   Beginning this week, the new Boo is introducing itself with billboard posters and print ads in London and New York that are unabashedly self-deprecating.

2.   Beginning this week, the new Boo is introducing itself with billboard posters and print ads in London and New York.

3.   For these works, discarded billboard posters are refashioned into what look like giant-size supermarket bags with bold graphic images.

4.   Billboard posters featuring the Christmas model are often stolen by avid fans.