1.   A look at how bad the online ad market is, the reasons why, and the prospects for improvement.

2.   Advanced Systems, a monthly owned by IDG in San Francisco, is up for sale because of a shrinking ad market.

3.   Declining prices reflect a tectonic shift in the ad market.

4.   In the future, there will be fewer papers vying for a limited readership in a more competitive ad market.

5.   One uncertainty is the softening ad market, which is losing steam at a surprisingly rapid rate, as the economy slows.

6.   Plenel said that when the ad market revives, the paper also plans increased coverage of sports and cultural events and a new weekend magazine.

7.   Still, at least two analysts said that softness in the ad market was already factored into the stock.

8.   That is not good news, since many are already struggling with a sluggish ad market.

9.   That amount of spending for online advertising still is dwarfed by the off-line ad market.

10.   The company stuck to its numbers even as the ad market softened and the economy tumbled into a recession.