1.   Even once a model has made it, much of her time is spent promoting herself, time for which she is not getting paid.

2.   Every year, millions of dollars in public funds are spent to promote American manufacturers at more than a dozen shows, from Paris to Singapore.

3.   For example, Merrill Lynch has stopped spending to promote its retail operations in Japan.

4.   George W. Bush has promised to spend as much of the federal budget to promote sexual abstinence as is spent promoting contraceptives.

5.   Much more is typically spent to promote a new magazine on what are called trade campaigns, aimed at agency executives responsible for buying advertising space.

6.   The new level is roughly what Burger King spends to promote it brand name.

7.   There have been weeks spent promoting the memoir on television and radio on both coasts.

8.   There is no estimate of how much is spent to promote New York, because there are so many separate components and they fluctuate a lot.

9.   They both caution, though, that so much money was spent promoting the film it either was unprofitable or managed just a mild gain.