1.   This new product will be a major revenue generator.

2.   Book retailers and wholesalers do see a potential new revenue generator in certain categories of CD-ROM products, particularly reference works and literary works rather than games.

3.   But executives for both companies say phone sales are now more a customer convenience than a big revenue generator.

4.   For Intel the contract is more important from the standpoint of prestige than as a revenue generator.

5.   Furthermore, the airline no longer is doing the third-party maintenance on other airlines that used to be a revenue generator for the company.

6.   It means the Internet could converge with network television and taxpayer-funded stadium deals with luxury suites as the most vital revenue generators to leagues and sports franchises.

7.   Officials expect it to be a revenue generator and plans are to tailor a separate site specifically for conventions.

8.   Soft drinks, an area dominated by Coca-Cola, are the second largest revenue generator, helped by the ubiquitous cup holders now built into most theater seats.

9.   The added exposure also will help in merchandising, which is a big revenue generator in most cities.

10.   The upgraded site could also include merchandise sales, though Pierce said it may not be a huge revenue generator.