1.   Among potential subscribers are agency media departments, media buying services, companies that sell ad space on the Internet and marketers.

2.   Arch and Nextel would not say how many of the licenses are involved or how many potential Nextel subscribers could be supported by them.

3.   A fake Soprano Waste Management garbage truck was even sent to shopping malls to lure potential HBO subscribers.

4.   Cellular telephone companies are sold on the basis of how many potential subscribers, known as pops, are in their service area.

5.   In exchange, America Online was guaranteed access to millions of potential subscribers by getting its software onto copies of Windows.

6.   In return, America Online was guaranteed access to millions of potential subscribers by securing prime real estate on the Windows desktop.

7.   The communications giant leaned on General Magic to deliver a MagicCap application for PC users in an attempt to expand the number of potential PersonaLink subscribers.

8.   The only reason for Bazaar, a subscription-driven magazine, to be on the newsstand was to lure potential subscribers, he said.

9.   This is, after all, art, so those images were a major question mark for potential subscribers.

10.   While the number of potential subscribers was falling, the field of rivals ballooned.