1.   DirecTV says it hopes to add nearly two million new subscribers in the coming year.

2.   Meanwhile, new subscribers began to flock, like moths scenting pheromones, to the Times.

3.   No new subscribers will be accepted.

4.   The increase was driven primarily by new subscribers.

5.   Either one should bring in new subscribers, though.

6.   America Online generally debuts upgrades to its software late in the year to attract new subscribers as the holidays approach and consumers buy new personal computers.

7.   Analysts say a good software upgrade can persuade hundreds of thousands of new subscribers to sign up.

8.   Another said poor customer service was no way to attract new subscribers.

9.   AOL hired Mexican natives to design the new service, choose its content and ensure its appeal to new subscribers, Escalante said.

10.   As with all on-line service companies, America Online has suffered from heavy defections among its new subscribers, a phenomenon known as churn.