1.   The folks at the Discovery Channel are making the best effort at pioneering original content for the Web.

2.   Although it produces original content, it also gets about one-fifth of its content from Ziff-Davis magazines.

3.   And indeed, a rich cast of original content of varying degrees of usefulness now flows from the Internet, from The Onion and Salon to Matt Drudge.

4.   AOnline contains original editorial content as well as articles from aMagazine, various chat rooms for visitors of different ages, and an electronic calendar.

5.   Apparently, in a recent column, some editor was randomly changing words for no readily discernible reason, totally distorting the original content.

6.   AthletesDirect.com is a division of Broadband Sports, and the company has been stockpiling original content for several years.

7.   Both AOLTV and WebTV have a paucity of original content.

8.   But America Online has never quite mastered the creation of its own original content.

9.   ConsumerReview in Sunnyvale, for example, snapped up product buying guides from defunct sites Mercata and Geargoddess.com rather than create its own costly original content.

10.   Discovery Channel Online is significant for its breadth of original family content on-line.