1.   And a new ad for Loanworks.com, an online mortgage lending company, is set to Cuban music.

2.   And online mortgage companies offer rate-comparison software that lets borrowers find the best loans available on the market with the features they want.

3.   But submitting prequalification applications to a number of online mortgage sites can be counterproductive.

4.   But the new online mortgage brokerage services have been attractive to consumers because they let them compare many rates and choose the best ones from multiple lenders.

5.   In fact, online mortgages generally are cheaper than traditional loans though the benefits are not as immediately apparent.

6.   Industry analysts expect that to change as more online mortgage businesses take steps to improve service.

7.   Intuit also is getting into the online mortgage business.

8.   The growing interest in online mortgage lines has attracted investors.

9.   Earlier this month, E-Trade disclosed plans to buy an online mortgage broker, LoansDirect, to expand its bank products.

10.   Merrill Lynch said Tuesday it will offer federally insured savings accounts to many of its brokerage customers, and will expand its online mortgage business.