1.   Click-throughs are one of the standard ways to measure the effectiveness of online ads.

2.   APPROVAL SEAL Commercial Web sites and online ads can now display a seal of approval from the Better Business Bureau if they meet BBB standards.

3.   A look at how bad the online ad market is, the reasons why, and the prospects for improvement.

4.   But it is easy to prove that practically nobody is clicking on a given banner ad, leading to a perception that most online ads do not work.

5.   But it is easy to prove that practically nobody is clicking on a Web ad, leading to a perception that most online ads do not work.

6.   Conventional television, radio, print and online ads may be great ways to sell things that people need.

7.   DoubleClick Inc., an online ad firm, and Internet content provider OmniSky Corp. will begin trials in December of sending targeted ads to wireless devices.

8.   Due this summer, the site would generate revenues from online ads and transaction fees.

9.   DoubleClick has been associated with selling online ads, even though that is only part of its business.

10.   Eversave.com can then use this information to help merchants target their online ads.