1.   After one recent ad campaign the chairman of Mexfam stepped down, insisting that Mexfam adopt a lower profile.

2.   Although Ingalls just won the account for the Cambridge SoundWorks retail chain, it has gone through a string of second-place finishes in recent ad agency pitches.

3.   And founder Jeff Taylor has appeared in recent TV ads for the University of Massachusetts.

4.   Another recent TV ad from FleetBoston chronicles a Dominican boy who idolizes Martinez.

5.   As recent print ads for the tour point out, the cast of skaters may change because of injury or other unforeseen circumstances.

6.   - The excellent chef Alice Kahn was glad she gave a careful read to the directions in a recent ad for White Castle Turkey Dressing.

7.   A recent full-page ad in a national newspaper pictured some of the models available.

8.   A recent UPS corporate ad showed a picture of a winsome delivery truck driver walking toward me.

9.   According to the WebTrack survey, about two-thirds of recent Internet ads were for Web sites or services, computers or computer equipment, or telecommunications.

10.   But he worries that recent Bush ads portraying McCain as too liberal might sway conversative South Carolinians to vote for Bush.