1.   But outsiders, they think we have a magic formula.

2.   However, what we are dealing with here is a magic formula of a type which has characterised legislation from Brussels before.

3.   If your business is larger it takes more organisation and record keeping to know what the magic formula is for each customer.

4.   So, what was the magic formula that attracted at least three times that number?

5.   There is no magic formula for instant success.

6.   There is no magic formula that will transform sorrow into happiness, intolerance into compassion or war into peace.

7.   There is no magic formula that will transform sorrow into happiness.

8.   There is no short cut, no magic formula.

9.   There is no magic formula for producing winning products.

10.   There is no magic formula.