1.   Advanta Corp., long known for offering some of the best deals in the credit card business, will soon become one of the priciest issuers.

2.   Bristol-Myers Squibb Co., long known for its well-mannered culture, may soon see a battle royal for its top office.

3.   But even Kaufman, long known for his bearish views on inflation, is not particularly worried.

4.   Computer Associates, long known as a mainframe software maker, has been shifting its focus to selling client-server software.

5.   Even Bulldogs athletics director Vince Dooley, long known for his conservative demeanor, sounds optimistic.

6.   Enter producer Larry Klein, long known as an advocate of emotion over perfection.

7.   Galloway, long known for his physical tools, earned a reputation in Seattle as aloof and selfish.

8.   Indiana, long known for college basketball and Republican political stripes, appears to be going through a bit of an identity crisis.

9.   Local phone service in that state is provided mainly by Nynex, long known for having among the highest rates in the country while offering the poorest service.

10.   Long known as a disciplinarian, Coughlin became a legend with his hard-edged approach his first year in Jacksonville.