1.   In its prospectus, Guess attributes these losses to increased competition in the jeans market and a sluggish retail environment.

2.   It became too confident of dominating the domestic jeans market.

3.   Levi Strauss now has about about one-fifth of the jeans market.

4.   Romeo Gigli, Christian Lacroix, Ralph Lauren, Nicole Miller and Todd Oldham also intend to enter the jeans market.

5.   The campaign comes during the annual push in the jeans market as marketers gear up for the back-to-school shopping season.

6.   Their task is made increasingly difficult by an ever-more-competitive jeans market, not to mention reverberations of the U.S. recession.