1. Alfred Hitchcock was a director who knew good gimmicks and stuck with them rather religiously. 2. But a Seattle division of the Compuserve computer on-line service hopes to lure more consumers into cyberspace with a good old-fashioned marketing gimmick. 3. I give Hiller credit for a good gimmick. 4. The mufflers proved to be a good gimmick, but left much to be desired as instruments. |
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