1.   Addicts may not be able to control their cravings, but therapy may teach them to control the way they respond to them.

2.   Controlling those cravings is one of the keys to weight loss, Heber said.

3.   Everett is not optimistic that American society can control its craving for costly new medical technologies.

4.   Currently, most inpatient heroin treatments use the government-regulated drug methadone to control cravings.