1.   An unfavorable change in consumer preferences will cause demand to Decrease, shifting the curve to the left.

2.   Companies that use refund coupons are now developing a huge data base of information on consumer preferences, Wright says.

3.   Coupons generated electronically at the cash register are popular across the country, because they mirror consumer preferences.

4.   He doubts whether the consumer preferences reported by Market research teams can be translated into products with sufficient accuracy.

5.   It is Marketing and money that fuel the lager bandwagon, not consumer preference.

6.   Market research showed considerable differences in consumer preferences in various countries.

7.   Advocacy of the market also exaggerates the power of consumer preference, especially in the case of leasing out public functions to private bidders.

8.   And consumer preference does not kick in.

9.   Brewing profit was also boosted by higher sales volume and consumer preference for premium brands.

10.   But consumer preferences there change quickly, and Daft has proven nimble enough to keep ahead, says Merrill Lynch global beverage analyst Manny Goldman.