1.   Amazon executives recognize that book buyers and music buyers can be very different breeds.

2.   Book buyers have wisely resisted such tomes as the how-I-remade-the-president memoirs of Dick Morris.

3.   A poor review in The New York Times and the televised climax to the O.J. Simpson trial also kept book buyers away in droves.

4.   Across the country this holiday season, recession-minded book buyers are suffering a wave of sticker shock.

5.   But that unprecedented act signals all sorts of problems, for people from wannabe authors on down to book buyers.

6.   But that unprecedented act signals all sorts of problems, for wannabe authors on down to book buyers.

7.   Exact statistics about the sex of book buyers are hard to come by in publishing, which is notorious for the paucity of its market research.

8.   Excerpts from the newest collection of short stories by Stephen King due out Tuesday are being beamed through the air to would-be book buyers.

9.   In Washington, booksellers copiously took names and phone of eager book buyers, promising to call as soon as a truck delivered the books on Thursday.

10.   Industry players say eBook buyers, like regular book buyers, tend to prefer best-sellers, science fiction and titles.