1.   Business is up, thanks to increased chowing down by beef eaters.

2.   Forgetting, or willed ignorance, is the preferred strategy of many beef eaters, a strategy abetted by the industry.

3.   But creating cattle with the taste beef eaters want will come slowly, as the technology is embraced by the cattle industry.

4.   But the beef eaters are battling back.

5.   The spectre of millions of beef eaters around the world ending their days with spongy brains is premature.

6.   Argentines are legendary beef eaters.