51.   The study showed, however, that the shift was the result of the loss of older viewers, not the gain of younger ones.

52.   This relatively sophisticated, white older viewer and her spouse do find this program engaging.

53.   TNT, whose movies appeal to older viewers, was second in ratings growth.

54.   At the same time, state television will launch a new satellite channel, DR Two, to target older viewers with quality programs.

55.   But older viewers tend to be more loyal, which may help both the show and the attraction, Berman said.