1.   Although the female viewer is still coveted, she is also more plentiful.

2.   And advertisers and programmers began a more urgent courtship of female viewers.

3.   Another reason NBC is so committed to storytelling is because the network wants to hold the attention of female viewers for the duration of the Games.

4.   At Lifetime, Tarnofsky-Ostroff developed programs consciously aimed at female viewers.

5.   - The ABC, NBC and Fox entries all rate highly with young female viewers.

6.   But if she succeeded in making a strong transition from live reports and taped features to booth commentary, she would most likely rope in female viewers.

7.   But some worry young female viewers are taking the hyped TV lifestyle of Carrie and friends as fact, not televised fiction.

8.   But the show was still extremely strong with the young female viewers who had first made it a hit.

9.   CBS makes it clear that older adults or female viewers are passe.

10.   CBS is now broadcasting movies based on Harlequin romance novels on Sunday afternoons instead of football, hoping to capture female viewers.