31.   He came up with a way to combine the two as a senior design project at the University at Buffalo, where he majored in product design.

32.   Having graduated last year, he now works in product design at Burton Snowboards in Burlington, Vt.

33.   His metier encompassed art direction, graphic and product design, corporate branding, and exhibition display.

34.   Hudson acknowledges that when he set out in his quest, he knew nothing about product design or manufacturing and little about distribution, advertising, or finance.

35.   If Microsoft loses, courts or the antitrust watchdogs may be getting their oars into such complex matters as product design, for better or worse.

36.   In Europe, profits at BMW, Volkswagen, Renault and PSA Peugeot Citroen have boomed in recent years, thanks in part to strong product design.

37.   In a related move, a Motorola manufacturing unit at Boynton Beach, Fla., will be converted to product design and administration.

38.   In fact, the new gadgets reflect just the opposite approach to product design.

39.   In consultant-speak, it is a path to that nirvana where everything, from product design to manufacturing to billing, proceeds without a hitch.

40.   In truth, though, neither case answered what consumer benefit test should apply to product design.