21. Editorial content consists of features, reviews and chat room exchanges. 22. Federal law prohibits cable companies from interfering with the editorial content of the program unless the program is deemed obscene. 23. Fox will provide talent and editorial content and Premier will find affiliates for its sports-talk shows and handle the advertising and sales end. 24. He added that the overall editorial content of Los Angeles used to be less than scintillating. 25. He said magazines would be a mainstay of multimedia development, however, since editorial content is so vital to the success of interactive media. 26. In both cases, the larger companies are handling production, advertising and financial matters, while the entrepreneurs are supplying the editorial content. 27. In this new medium, a publisher can pinpoint exactly what people read, target advertising to their interests and deliver editorial content for free. 28. In their continuing search for new revenue sources, magazine publishers are increasingly customizing their editorial content for specialized groups of readers. 29. Instead, they will provide editorial content for a fee and will get an equity stake in the company should Contentville go public. 30. It will feature editorial content, including photographs and graphics, from Time, Vibe and Sunset magazines, as well as Time Warner Books. |