11. And Friday there were reports of a corporate image make-over from Italian clothier Benetton Group, known for its controversial marketing campaigns. 12. And Time Warner Inc. in New York received the Norman L. Cahners Lifetime Achievement Award for outstanding corporate image advertising. 13. Auto companies do strange things to promote the corporate image, brand awareness, or a car. 14. BMW, the German car maker, has melded ideas about its corporate image with art photography. 15. Big American and Australian wineries, he said, have shed the impersonal corporate image by emphasizing human involvement in winemaking. 16. Both projects address the question of corporate image. 17. A NEW NAME FOR AMERICAN HOME For years, American Home Products has suffered from a hazy corporate image. 18. Abelmann, in his suit and loafers and button-down shirt, presents a more corporate image than Fiddler. 19. Burnishing a corporate image, along with the more traditional goal of increasing sales, are the primary reasons that advertisers turn to cause-related marketing. 20. But companies seldom make public a breach of their computer or telecommunications systems, as disclosures of security weaknesses could tarnish a corporate image. |