1.   Close to the launch date itself we like to obtain as much publicity as possible in both the industry trade press and in national newspapers.

2.   The presentation was made at a celebration ceremony in London which was attended by four editors of the carpet trade press in addition to many others.

3.   TENCEL came under the media spotlight in December, with television, radio, newspapers, magazines and trade press covering the Mobile opening.

4.   Analysts are telling the Mac trade press that Apple will introduce an inexpensive, high-powered laptop by the end of May.

5.   Analysts and the computer trade press have responded favorably to the new software.

6.   And more than ever before, Oscar advertising has spread beyond the trade press to the mass-circulation papers as the studios jockey to reach all potential voters.

7.   As is often the case in Silicon Valley, the company largely timed the product rollout to coincide with the weekly deadlines of the trade press.

8.   But the company is leaking like a sieve to the trade press.

9.   Cabletron, for instance, has just launched a series of advertisements in the trade press attacking Cisco as a lazy company with mediocre technology.

10.   Concerns about sales have been heightened by reports in the trade press that the operating system is difficult to install and crashes often.