1.   The extra publicity might give them a jump over other players on how to handle the spotlight in professional baseball.

2.   The professor also expected the publicity would give Rigg credibility to approach foundations for research grants.

3.   The publicity gave them a stamp of approval.

4.   The publicity gave the county a national reputation for intolerance.

5.   This could be a good thing if nothing much can be done, since publicity might only give enemies ideas.