1.   Although ZIP codes did streamline mail delivery, the main impact was to revolutionize mass marketing by providing a quick numerical way to pinpoint potential customers by income level.

2.   And many in the Pilates community are appalled at the mass marketing, calling it a dumbing-down of their hallowed method.

3.   Bandai, which also makes the Mighty Morphin Power Rangers and knows something about mass marketing, says more than four million Tamagotchis have been sold in Japan.

4.   Birch defended the expansion of credit and the mass marketing of credit cards even as banks have sought tighter bankruptcy rules.

5.   A number of bicycle manufacturers rejected the Spacelander as too exotic for mass marketing.

6.   But, like McMullen, Groover said the mass marketing of church fans reflects a change in the way black churches are perceived by mainstream businesses.

7.   By mass marketing the catechism, Doubleday also hopes to cash in on the current popularity of religious material.

8.   Drug enforcement officials describe Polanco-Rodriguez as a pioneer in the mass marketing of crack and say his operation was a prototype for other Dominican drug gangs.

9.   Driving the push for clarity is the mass marketing of mutual funds, specialists say.

10.   Hayden said the mass marketing of electric cars is coming slowly.