1.   For the last three years, Glendale Federal Bank has been targeting disgruntled customers of Wells Fargo and Bank of America with its irreverent ads and stepped-up promotions.

2.   Talk about an irreverent ad campaign.

3.   Those electronic brokers built their brands with irreverent ads mocking stockbrokers and treating stock trading like a sport.

4.   The irreverent ad proclaims the pie as the one thing all Americans can agree on and is targeted at younger consumers.