1.   American Express will step on the gas next year, Chenault insisted, with more new products and increased marketing.

2.   And we have increased marketing and advertising.

3.   Case sales for Coke Classic and Sprite declined, despite increased marketing and advertising efforts.

4.   First Union, Schroeder said, could have expanded its existing presence in Virginia through increased marketing at perhaps one-third that cost.

5.   Gillette said its results were also hurt by increased marketing and advertising spending and divestiture of a cosmetics unit.

6.   Guinness said it will build its brands through increased marketing at both its United Distillers spirits unit and at its Guinness Brewing Worldwide.

7.   He also said Greenpoint benefitted from the increased marketing of its mortgage loans.

8.   Increased marketing is helping Marlboro steal sales from its premium-price rivals Camel and Winston, made by RJR Nabisco Holdings Corp.

9.   Saab said it expects increased marketing and product development costs to hurt earnings over the next year.

10.   The increased marketings probably means fewer cattle will come to market during November and December, analysts said.