1.   An Everest executive said it should have its first Lenexa subscribers by October and its first Kansas City customers by November.

2.   His father was his first subscriber.

3.   Individuals were the first subscribers, but the plan took off after it began signing up groups of workers.

4.   The first Internet subscriber was a man, but the majority of subscribers are women and have found Master Menus through word-of-mouth advertising.