1.   His first campaign ads were bland and inoffensive.

2.   No sooner had the first Labour ad appeared on a Darlington Transport Company vehicle than Coun.

3.   Peter Jones, one-time chairman of the borough transport committee, warned of dire consequences.

4.   American Express, which has sponsored gay events and publishes a pamphlet featuring same-sex couples, will run its first national ads in gay publications this fall.

5.   Arnold won that account last spring, and its first VW ads went on the air in the summer.

6.   Agents attending a conference in Minneapolis two weeks ago got a taste of the campaign when the first full-page ads appeared in a local newspaper.

7.   Bush said he expected the first ad to focus on his plans to bolster the finances of the Social Security system.

8.   But because wallpaper and paint are often sold by the same retailers, a softer approach was adopted for the first ads.

9.   Clinton launched her first statewide TV ad this week, also for a two-week run.

10.   Date of first Budweiser ad is unknown.