1.   Besides the print campaign, there is an integrated marketing effort that includes public relations, event marketing and tasting events.

2.   Burrell, which will also handle event marketing and sponsorships, was awarded the account after a three-month review that also included three undisclosed agencies.

3.   But that decision will prove costly, according to Lesa Ukman, editor of International Events Group Sponsorship Report and an authority on sports and event marketing.

4.   E is for event marketing.

5.   Even with the added event marketing, not everyone believes car wrapping is effective in the long term.

6.   Hayward had been a supervisor for sports and event marketing at Burnett.

7.   He is also planning more of what he calls event marketing.

8.   In addition to direct marketing and design, Virgin Atlantic uses tactics like event marketing, data base marketing, promotional programs -- even blimps.

9.   Other transactions include purchases and joint ventures in fields like event marketing and direct marketing as well as traditional advertising.

10.   Event marketing will be a vital strategy to maintain awareness and loyalty.