1.   Finally, the sale involved Omnicom and Lieber Levett Koenig Farese Babcock in New York, an agency specializing in direct marketing, advertising and relationship marketing.

2.   For automakers, relationship marketing is as much an act of anxiety as an act of love.

3.   It is the latest example of auto makers turning to relationship marketing, which seeks to make customers into repeat buyers.

4.   It is an attempt by the auto maker to become closer with its customers, using the technique known as relationship marketing.

5.   The executives represented a range of companies that have agreed to partner with UPromise in what amounts to a new take on the old concept of relationship marketing.

6.   The second edition of this highly praised collection offers new chapters, including on women, relationship marketing and the Internet.

7.   They will handle assignments in areas that will include off-line and online advertising, direct marketing, brand development strategy, public relations and customer relationship marketing.

8.   This kind of relationship marketing has worked before, most notably for MCI Telecommunications Inc. and its wildly successful Friends and Family program.

9.   In addition to advertising, the company is also involved in relationship marketing, public relations, sales promotion and event marketing, Internet and interactive media service.

10.   J. Ferron of PriceWaterhouseCoopers said relationship marketing of vehicles is effective.