1.   A good starting point is a check list with sections covering criteria for acceptance by all the main company functions.

2.   A further merit of the presentation is the help it offers to those company functions whose responsibilities involve risks contingent upon the completion date of an RandD project.

3.   The cost, including the opportunity cost, of value analysing existing products and implementing the results is significant and involves people from a wide range of company functions.

4.   All the company functions associated with any of the activities in the stage are allocated to the rows and identified down the left-hand side.

5.   It attempts to model operational interactions between company functions in one way that is logically sound.

6.   It involves detailed examination of commercial records and discussion with virtually all company functions that come in contact with the products and markets to be analysed.

7.   A second reduction of available resources is due to short term problems in other company functions.