1.   And EBay of San Jose, Calif., offers electronic classified advertising in which individuals can auction off their own property.

2.   And what is driving classified advertising, he said, is the tight job recruitment market.

3.   Classified advertising is almost equal to retail advertising in its importance to the industry.

4.   Classified advertising is another area of the newspaper that will take advantage of the technology.

5.   Dozens of newspapers place their classified advertising on their Web sites.

6.   He sells automotive classified advertising for the Tampa Tribune.

7.   High-margin classified advertising, which had apparently been leaching away to the Internet, returned.

8.   High-margin classified advertising is surging, bringing with it a revenue rush that is energizing the entire industry.

9.   In all markets, he said, classified advertising is a crucial engine of profitability, as the incursions of dot-com competitors have not yet inflicted serious damage.

10.   In an electronic variation on classified advertising, Ebay lets people auction off whatever is in their attics or, for that matter, their vaults.