1.   The new agency will specialize in online advertising, which Goodby refuses to do.

2.   Although online advertising is hurting now, many analysts and Cnet see it as a growing business in the long term.

3.   And it will compel companies who have principally depended on online advertising to generate new forms of revenue.

4.   And yet, no matter how much the market for online advertising may have shrunk, it is not going away.

5.   And, although most Web sites have seen online advertising plummet this year, YaYa became profitable after only four months.

6.   Bankoff countered that the Netscape division is in fact a priority for America Online and is profitable by virtue of selling online advertising and enabling Internet shopping.

7.   Beyond traditional offline media, online advertising is evolving from simple banners to partnerships, such as portal agreements.

8.   A devastating decline in online advertising prompted the move, which includes cuts in its finance, marketing and legal departments at offices nationwide, said spokesman Gary Gertemann.

9.   A lot of companies are having weakness in online advertising.

10.   A slowdown in the growth of online advertising in the second half of last year has not helped.