1.   Columns Investors fear Kellogg may have to reintroduce discounting to defend its share of the breakfast cereal market.

2.   Despite those big numbers, there has been little growth in the cereal market lately.

3.   In the competitive cereal market, much of the price consumers pay is spent on promoting brands new and old.

4.   Kellogg is struggling with slower growth in the U.S. cereal market.

5.   Kellogg Co. said its third-quarter and annual earnings will fall below year-ago levels, because of a price-cutting war in the U.S. cereal market.

6.   Yet, despite those big numbers, there has been little growth in the cereal market lately.

7.   The price of vegetable oils on the Rotterdam market declined, dragged down by falling soya prices in Chicago, themselves affected by a weak cereal market.

8.   The cereals market was much calmer, with traders taking the announcement of a disastrous Russian harvest in their stride.