1.   In MAY we acquired some new breakfast cereal business from -- the hot oat cereal and high fibre bran products will further extend the range of breakfast cereals.

2.   A stellar performance by Gatorade and the cereal business was not enough to offset disappointment that Smithburg did not announce plans to dispose of Snapple.

3.   But it also said that price cutting in the cereal business would hurt second-quarter earnings.

4.   Despite all the challenges, though, Kellogg still has a solid lead in the cereal business and the expertise and resources to fight back.

5.   Even its U.S. cereals business, while mired in price competition, has shown signs of life with two new cereals.

6.   In order to make the transaction tax-free, Ralcorp will merge the brand-name cereal business into General Mills and issue new stock in the remaining businesses.

7.   It plans to further restructure the private-label cereal business.

8.   Ralcorp plans to further restructure the private-label cereal business.

9.   Quaker likely will sell its Latin American sardine and pasta businesses, the U.S. coffee business in its food-service unit, and possibly its European cereal businesses.

10.   Second, Coke, which is not in the cereal business, would likely have to hold on to it for at least two years for tax reasons.